Social Media Manager, Bourdillon Hotel Abuja

Responsibilities:

• Manage the company’s social media communications. 
• Design/curate and disseminate distinct types of content across all company social media channels to improve brand visibility and reputation. 
• Respond to media inquiries and arrange interviews for the organization. 
• Establish and maintain effective relationships with journalists and a media database. 
• Seek opportunities to enhance the brand reputation and coordinate publicity events as required. 
• Provide support to press relations communications. 
• Provide support in creating engaging content to meet internal communications goals. 
• Maintain records of media coverage and collate analytics and metrics to glean insights and refine communications strategy to improve performance. 
• Ensure videos are visually and verbally consistent with the hotel brand. 
• Collaborate with other members of the production team to bring projects to completion. 
• Participate in the problem-solving, ideation, and capacity-building sessions, including new staff onboarding and staff mentoring programs  
• Participate in periodic performance reviews and provide feedback to team members for performance improvement as applicable  
• To implement digital campaigns in line with the wider hotel communications strategy. 
• To create and disseminate content for Bourdillon Hotel social media channels and coordinate digital content for Party representatives. 
• To assist the communications unit in support of the hotel's media activities, including attendance and support at events and press conferences. 
• Demonstrated success in social media campaigning, digital organising, and campaigning. 
• Creating content in line with established branding and messaging guidelines. 
• Experience with Facebook, Twitter, Instagram, and TikTok, and a willingness to engage with emerging platforms.

Social Media Management

• Manage and maintain the company's social media accounts, including Facebook, Instagram, LinkedIn, X Twitter, TikTok, and other relevant platforms.
• Develop and implement social media strategies aligned with business goals.
• Schedule and publish content across all digital platforms.
• Monitor social media trends and recommend innovative content ideas.

Content Creation

• Create engaging and professional content including graphics, videos, reels, promotional materials, and written posts.
• Develop content calendars and campaign plans.

Lead Generation & Marketing Support

• Support the business development team in generating sales leads through digital marketing campaigns.
• Promote company events, training programs, job vacancies, and service offerings.
• Develop strategies to increase website traffic, inquiries, and customer engagement.
• Assist in executing online advertising campaigns.

Community Engagement

• Respond promptly to messages, comments, inquiries, and reviews.
• Build and maintain positive relationships with followers and online communities.
• Monitor customer feedback and escalate issues when necessary.

Brand Management

• Maintain a consistent brand voice and professional image across all digital channels.
• Protect and enhance the company's online reputation.
• Monitor competitor activities and industry trends.

Analytics & Reporting

• Track social media performance metrics and campaign results.
• Prepare weekly and monthly performance reports.
• Analyze engagement, reach, impressions, leads, and conversion rates.
• Recommend improvements based on data and performance insights.

Photography & Videography

• Capture and edit photos and videos for company activities, events, training sessions, and client projects.
• Create short-form video content and reels for social media marketing.

Key Performance Indicators KPIs

• Growth in followers and audience engagement.
• Number of leads generated through social media.
• Reach and impressions of social media campaigns.
• Content consistency and quality.
• Website traffic generated from social media.
• Response time to inquiries and messages.
• Overall contribution to company visibility and revenue growth