Digital Marketing Coordinator

About the role:

Join RedStar Wholesale as a Digital Marketing Coordinator and leverage your expertise in campaign management and digital marketing to drive integrated promotions across print, email, online, and social media platforms. Reporting to the National Operations Manager, you will ensure timely, brand-consistent execution of marketing initiatives that align with commercial objectives. This role requires strong organisational skills, proficiency in eCommerce marketing tools, and the ability to manage multi-channel campaigns effectively. As a key player in a dynamic retail environment, you will contribute to enhancing customer engagement and sales growth while working with a leading African retailer committed to innovation and excellence.

What you'll do:

• Develop and oversee the annual marketing and promotional calendar to ensure timely execution of campaigns, supplier activities, and product launches in alignment with business goals.
• Manage the end-to-end production of printed promotional materials, including briefing agencies, reviewing and approving artwork, and maintaining high quality standards throughout the process.
• Coordinate the implementation of digital and eCommerce campaigns by updating website content, banners, promotional categories, supplier pages, and product displays, ensuring accuracy in pricing, links, and customer navigation.
• Create, schedule, and monitor email marketing campaigns and maintain marketing databases to support targeted communications and customer engagement initiatives.
• Source, edit, and upload product content and imagery to ensure website information is accurate, complete, and optimised for enhanced customer experience.
• Conduct regular monitoring and reporting on campaign performance and digital assets, identifying issues promptly and recommending improvements to maximise effectiveness.
• Collaborate with internal teams and external partners, including suppliers, agencies, and printers, to coordinate marketing projects, manage timelines, and support promotional events and trade shows.
• Support brand-building efforts on digital and social media platforms by coordinating content creation and maintaining consistent messaging.
• Ensure compliance with quality assurance protocols for all marketing materials and campaigns to uphold brand standards and regulatory requirements.

What you bring:

• Proven experience in marketing coordination, digital marketing, eCommerce, campaign management, or a related role within retail, wholesale, FMCG, or a commercial environment.
• Relevant tertiary qualification in Marketing, Digital Marketing, Communications, eCommerce, or related field.
• Proficiency with content management systems (CMS), eCommerce merchandising, email marketing platforms (e.g., Everlytic), social media publishing tools, and workflow/ERP systems such as RMS or Microsoft Dynamics NAV.
• Exceptional attention to detail, with the ability to accurately identify and resolve issues related to pricing, product information, artwork, website content, and campaign execution.
• Demonstrated capability in managing multiple projects and coordinating effectively across agencies, suppliers, internal teams, and other stakeholders.
• Strong organisational and time-management skills, enabling prioritisation of competing deadlines in a fast-paced, dynamic environment.
• Excellent interpersonal, communication, and stakeholder management skills, alongside a proactive approach to problem-solving and continual improvement.
• Adaptability to thrive in a changing commercial landscape whilst maintaining high standards of quality and execution.